Volkswagen car sales are plunging fast as customers in its key markets turn away from the battered car maker.

VW brand sales in the U.K. plunged 20% in November, following a nearly 10% drop in October, the Society of Motor Manufacturers and Traders said on Friday.

Britain is the car maker’s fourth biggest market: 12,958 new VW cars were registered in the U.K. last month, down from 16,196 in November last year.

The latest British data follows even more disappointing news from the U.S., where VW sales declined 25% in November.

Volkswagen is in crisis over rigged engine emissions tests. The company admitted that as many as 11 million of its diesel vehicles worldwide had software that could cheat nitrogen oxide emissions tests. It will need to recall nearly 500,000 cars in the U.S., and about 8.5 million in Europe.

The scandal also affected other Volkswagen Group brands, such as Audi and Skoda, but the drop in sales of the VW-branded cars is the most dramatic.

Volkswagen’s sales are suffering across the world, even in Germany, Volkswagen’s home market. Sales there declined 2% in November, even though the overall auto market grew 8.9% in the same period.

“I suspect there’s an element of patriotism,” Neil King, the head of automotive research at Euromonitor, said. “Consumers don’t blame the whole company and certainly don’t want to see it suffer to breaking point, especially given the sheer number of jobs that are at stake, both directly and indirectly,” he said.

Read more: http://money.cnn.com/2015/12/04/news/companies/volkswagen-sales-down/index.html?iid=hp-stack-intl


Glossary


 Plunge   /plʌndʒ/   V

to ​become ​lower in ​value or ​level very ​suddenly and ​quickly:

“The ​fall in ​demand ​caused ​share ​prices to plunge.”

“ Our ​income has plunged ​dramatically.”


 

Turn away from Sth

to refuse to accept or to use something any longer

“Many shoppers turned away from products that were not environmentally friendly.”


 

Batter

to subject (a person, opinion, or theory) to harsh criticism; attack; To attack verbally, as with criticism.


 

Manufacturer ˌ/manjʊˈfaktʃ(ə)rə(r)/ N

a person or company that makes goods for sale.

“the manufacturers supply the goods to the distribution centre”


 

Disappointing   /dɪsəˈpɔɪntɪŋ/   Adj

failing to fulfil someone’s hopes or expectations.

“the team made a disappointing start”

Spotlight: Fulfill is the American spelling of the verb meaning to accomplish or to satisfy. Fulfil is the preferred spelling outside North America. Both forms are common in Canadian writing.


 

Rig  /rɪɡ/  V

Manage or conduct (something) fraudulently so as to gain an advantage:

the results of the elections had been rigged”


 

Emission test

A measurement performed on motor vehicles, required by the DMV, to prevent issuing valid registration if an excessive amount of waste fumes are produced during typical us.


 

Admit  /ədˈmɪt/ V

to agree that something is true, especially when you are unhappy, sorry, or surprised about it

“Clarke admitted his disappointment at the court’s decision, but said he would fight on.

‘I can’t sing at all,’ he admitted.

admit (that):

Rachel admits that she had a hard time understanding the assignment.


 

Worldwide /ˈwəːl(d)wʌɪd,wəːl(d)ˈwʌɪd/

extending or spread throughout the world.


 

Cheat /tʃiːt/ V

act dishonestly or unfairly in order to gain an advantage.

“she always cheats at cards”


 

Recall / rɪˈkɔːl// V

bring (a fact, event, or situation) back into one’s mind; remember.

“I can still vaguely recall being taken to the hospital”


 

Nearly  /nɪəli/ Adv

very close to; almost.

“David was nearly asleep”


 

Scandal /ˈskæn.dəl/ N

an action or event regarded as morally or legally wrong and causing general public outrage.

“a bribery scandal involving one of his key supporters”


 

Dramatic   /drəˈmatɪk/   Adj

(of an event or circumstance) sudden and striking.

“a dramatic increase in recorded crime”

Synonyms:          considerable, substantial, sizeable


 

Decline  /dɪˈklaɪn/   V

to become less or worse

“The number of people buying their own homes has declined.”

“In many cases living standards are declining.”


 

Patriotism  uk   /ˈpæt.ri.ə.tɪ.zəm/ /ˈpeɪ.tri-/  us   /ˈpeɪ.tri-/   N

the ​feeling of ​loving ​your ​country more than any ​others and being ​proud of it


 

given /ˈɡɪv(ə)n/

taking into account.

“given the complexity of the task, they did a good job”

Synonyms:          considering, taking into consideration, taking into account, in view of, bearing in mind, giving consideration to, keeping in mind, in the light of;


 

Sheer  uk   /ʃɪər/  us   /ʃɪr/

always used before a noun — used to emphasize the large amount, size, or degree of something

   The sheer amount of work was staggering.

   The sheer number of questions overwhelmed her.

   The sheer force of the wind knocked me to the ground.


 

At stake

If something that is ​valuable is at stake, it is in a ​situation where it might be ​lost; at risk;

“Thousands of ​lives will be at stake if ​emergency ​aid does not ​arrive in the ​city ​soon.”

“people’s lives could be at stake”