Corrosion

The things that break all at once aren’t really a problem. You note that they’ve broken, and then you fix them.

The challenge is corrosion. Things that slowly fade, that eventually become a hassle–it takes effort and judgment to decide when it’s time to refurbish them.

And yes, the same thing is true for relationships, customer service and all the ‘soft’ stuff that matters so much.

Read More: http://sethgodin.typepad.com/seths_blog/2016/10/corrosion.html


Corrode /kəˈrəʊd/  verb; Corrosion noun [ U ] uk ​ /kəˈrəʊ.ʒən/ us ​ /kəˈroʊ.ʒən/

destroy or weaken (something) gradually.

figurative “the self-centred climate corrodes ideals and concerns about social justice”

 “We are witnessing the corrosion of moral standards within our society.”


 

At once 

at the same time:

“Everything happened at once – she graduated, got a job, and got married, all in June!”


 

Challenge  /ˈtʃæləndʒ/

something that needs a lot of skill, energy, and determination to deal with or achieve, especially something you have never done before and will enjoy doing

“The challenge for policy-makers is to achieve economic growth without damaging the environment.”


 

Fade  /feɪd/

if something fades, it gradually becomes less clear or noticeable until it finally disappears

Marie’s smile slowly faded.

“They arrived home just as the light was fading (= as it was getting dark).”


 

Hassle  noun [ C or U ] uk ​ /ˈhæs.əl/ us ​ /ˈhæs.əl/ informal

(a situation causing) difficulty or trouble:

I can’t face the hassle of moving again.

My boss has been giving me a lot of hassle this week.


 

Refurbish  verb /riːˈfəːbɪʃ/

renovate and redecorate (something, especially a building).

“the premises have been completely refurbished in our corporate style”


 

Matter  verb  /ˈmætə(r)/ 

be important or significant.

“it doesn’t matter what the guests wear”