Sea levels are rising. It happens every day, and it’s been going on for a while. Most people aren’t noticing, and won’t, until it gets worse. On the other hand, a hurricane or a flood captures everyone’s attention and causes us to leap into action.

The thing is, incremental daily progress (negative or positive) is what actually causes transformation. A figurative drip, drip, drip. Showing up, every single day, gaining in strength, organizing for the long haul, building connection, laying track—this subtle but difficult work is how culture changes. It takes a generation to change the political landscape or to build a hundred-year company.

Read more: http://sethgodin.typepad.com/seths_blog/2017/03/drip-by-drip-and-the-thunderclap.html


Go on:

to happen

“I’m sure we never hear about a lot of what goes on in government.

“This war has been going on for years.”


Hurricane: noun [ C ] uk /ˈhʌr.ɪ.kən/ /ˈhʌr.ɪ.keɪn/ us /ˈhɝː.ɪ.keɪn/ /ˈhɝː.ɪ.kən/

a violent wind that has a circular movement, especially in the West Atlantic Ocean:

“The state of Florida was hit by a hurricane that did serious damage.”

“Hurricane force (= very strong) winds are expected tonight”


Leap into action:

to suddenly start doing something

“As the King approached, photographers leapt into action.”


Incremental: adjective uk /ˌɪnkrəˈmentəl/

happening gradually, in a series of small amounts:

“We plan to make incremental improvements to our existing products.”

“The system requires fundamental reform rather than incremental change.”



Transformation: noun [ C or U ] uk /ˌtræns.fəˈmeɪ.ʃən/ us /ˌtræns.fɚˈmeɪ.ʃən/

a complete change in the appearance or character of something or someone, especially so that that thing or person is improved:

“Local people have mixed feelings about the planned transformation of their town into a regional capital.”

“I’d never seen Jose in a tuxedo before – it was quite a transformation.”


Figurative: adjective uk /ˈfɪɡ.ər.ə.tɪv/ us /ˈfɪɡ.jɚ.ə.tɪv/

(of words and phrases) used not with their basic meaning but with a more imaginative meaning, in order to create a special effect:

“Of course, she was using the term “massacre” in the figurative sense.”


Drip

a small drop of liquid:

“drips of paint/sweat”


Haul:  noun [ C ] uk /hɔːl/ us /hɑːl/

a journey, often a difficult one:

“From there it was a long haul/only a short haul back to our camp.”


Laying track

To build memories with friends, when you lay track you are making stories that you can then go over after

“hey man you wanna lay some fat track later?”

“yea dude I’m always down for laying track”


Landscape: /ˈlæn(d)ˌskeɪp/

[singular] the main features of a situation or activity

“The 1990s saw the political landscape radically reshaped.”